When someone mentions short message service or SMS, an image of teenagers furiously firing text messages back and forth may spring to mind. But, with more mobile phone subscriptions than the number of people in Australia today1, messaging can be a great way to market to consumers and even improve the level of your customer service through the sending of alerts and reminders ...
While it may seem counterintuitive to look to your competition for inspiration, the fact is that assessing the opposition and benchmarking your business against them is one of the key points to your success ...
In a world where we have to work hard for our money, it feels great to get something for nothing - be it a shiny new car, a pair of movie tickets or even just a sample of a new perfume ...
Every business has a story to tell - but how do you know how to choose the ones that will interest your customers? ...
Over the years, countless marketing campaigns have come and gone, yet a few have managed to leave a lasting imprint on the collective consumer psyche - campaigns that have shifted how people see a brand, spawned catchy slogans and even created a new way of seeing the world ...
While everyone's buzzing about social media these days, the fact is that EDMs (electronic direct mailers) are still one of the most targeted and effective marketing methods used today, proving their continued popularity with marketers ...
It's no secret these days how important it is for marketers to make use of engaging, innovative and creative social media strategies. It's not enough to run a clever campaign and hope for the best - measuring the effectiveness of these efforts is important too ...
Content marketing is a relatively new marketing buzzword - even some professional marketeers are yet to fully grasp the whole concept. However, many businesses both large and small are already successfully using content to their advantage ...
In a world of big advertising budgets, even well-funded companies are increasingly turning to more creative and often less costly advertising tactics as consumers shy away from slick commercials and aggressive sales pitches ...
In the early days of the internet, many businesses scrambled to create websites to showcase their offerings. Most of these early sites simply acted as printed brochures - a place to highlight the business name and basic offerings with plenty of colour and fanfare - and like brochures, were mostly static ...