Marketing

Is SEO dead (at least as we know it)?

in Marketing by Jonathan Crossfield
(0 Rating)

For years, people have predicted the supposedly imminent demise of one of the most essential digital marketing techniques. Every time there's an update to Google's algorithm or a new digital marketing trend comes along, there are a flood of articles and blog posts announcing the death of SEO.1 ...

LinkedIn strategies for small business

in Marketing by Jonathan Crossfield
(0 Rating)

Originally designed as a way for jobseekers and employers to find each other through networking, LinkedIn has rapidly evolved into a powerful hub for businesses and professionals of every stripe. How can a small business benefit? What are the best LinkedIn strategies? ...

Is print marketing actually dead?

in Marketing by Jonathan Crossfield
(0 Rating)

No. Print marketing is far from dead. Look around. Chances are you still read plenty of print media, even if some of your attention has been eroded by digital alternatives. There is a very, very long way to go before your local newsagent closes the doors and the bookseller remainders the last of his stock. While print publishers may be struggling to adjust to a digital world, print marketers may provide a lucrative alternative model for the print industry. To understand why, we need to think of print marketing as far more than just the glossy adverts in magazines or classifieds in newspapers. ...

Can organic certification boost your business?

in Marketing by Kathleen Aoki
(2 Ratings)

Organic certification is not just a passing fad. Indeed, organic food is now one of Australia's top five growth industries, with a reported one million Aussies buying organic food regularly, and 65 per cent buying organic at least occasionally, according to the 2012 Australian Organic Market Report ...

Does your brand look trustworthy online?

in Marketing by Jonathan Crossfield
(1 Rating)

If a business wants to look trustworthy online, it takes a lot more than words and branding. By definition, your reputation is determined by what others think, not you ...

Best business marketing ideas from 2013

in Marketing by Kathleen Aoki
(1 Rating)

From social media to mobile technology and beyond, today's business owner has more options than ever when it comes to connecting with their customers. Now that 2013 has drawn to a close, here's a rundown of the best business marketing ideas to inspire small business owners in the year ahead ...

Top business advertising ideas for the festive season

in Marketing by Kathleen Aoki
(2 Ratings)

With the holidays just around the corner, many business owners are trying to take advantage of the biggest spending season of the year. With holiday spending accounting for as much as 20 to 40 per cent of retailers' annual sales, it's important for marketers to reach their target market effectively ...

Business to business marketing ideas for the holidays

in Marketing by Kathleen Aoki
(0 Rating)

It's that time of the year again, so get ready to celebrate and leverage some handy business to business marketing ideas for the holidays. While many B2B marketers scale back their budgets during December in anticipation of the seasonal slowdown, the holidays are actually an ideal time to reach out to your customers with a holiday campaign ...

The best tweets of #ShopSmallAU

in Marketing by The Business Room
(0 Rating)

Over the month of November, the Shop Small Australia campaign highlighted the strengths and benefits of small business and why it’s important to shop small. Much of the buzz surrounding the Shop Small movement can be found on Twitter. We looked at the #ShopSmallAU hashtag to see what Twitter users were saying about shopping small ...

Pinterest schminterest: Why small business marketers should care

in Marketing by Kathleen Aoki
(2 Ratings)

Launched in 2010, Pinterest is a relative newbie on the social media scene, yet it's rapidly gaining momentum as the go-to site for image sharing and networking online. Boasting a current user base of 70 million, the site is also obtaining the serious attention of marketers as a way to generate more online traffic and sales ...

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Poll Results

How many hours do you work on your business each week?

  • 20-30
  • 30-40
  • 40-50
  • 50-60
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Poll Results

How many hours do you work on your business each week?

20-30: 15%
30-40: 22%
40-50: 29%
50-60: 34%

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