No. Print marketing is far from dead. Look around. Chances are you still read plenty of print media, even if some of your attention has been eroded by digital alternatives. There is a very, very long way to go before your local newsagent closes the doors and the bookseller remainders the last of his stock. While print publishers may be struggling to adjust to a digital world, print marketers may provide a lucrative alternative model for the print industry. To understand why, we need to think of print marketing as far more than just the glossy adverts in magazines or classifieds in newspapers.