Australian business heroes are being spotlighted in “Shop Small” – a new nationwide campaign running the entire month of November, encouraging communities to support their local economy and make small businesses grow.
Supported by the Australian small business industry, the new initiative from American Express recognises the unique contribution that small businesses make to the community by creating jobs, providing public services, driving innovation and supporting the community as a whole.
Officially launched on October 31, Shop Small encourages Australians to be more conscientious in their buying decisions. They ask consumers to go to their local butcher and grocer instead of the supermarket, or the local mechanic instead of the price-busting dealership garage.
A spokesperson for American Express indicated that despite being the backbone of the nation, small businesses were often overlooked in their own communities.
“It’s time to reverse this trend and rally behind small businesses,” says Jason Fryer, general manager of Small Business Services at American Express. “Shop Small aims to reconnect Australians to small businesses and the value they offer to consumers, communities and the economy at large.”
Australia’s Shop Small campaign follows the success of campaigns in the United Kingdom, Canada and the US, which are credited with stimulating consumer spending with smaller retailers and service providers.
America’s Small Business Saturday initiative received high-profile backing by President Obama, a strong proponent of the small business sector, who showed his support by visiting a local bookstore on the day with his daughters.
During Shop Small month, customers are being urged to get into the community spirit by visiting their ‘local’ and spending their hard-earned dollars with small business retailers and suppliers.
“We want to make November the biggest shopping month for small business,” says Rachel Stocks, managing director of American Express Australia. “Irrespective of how you pay, or what you buy, it’s time to Shop Small.”
The campaign in Australia is being supported by a range of diverse organisations, including EnergyAustralia, MYOB, NAB and Virgin Australia, who appreciate the important role that local businesses play in the community.
There are currently 2 million small businesses in the country, contributing 5 million jobs to the local economy.
To find out how you can get involved in the Shop Small campaign in your community, visit www.shopsmallaustralia.com.
This article represents the views of the author only and not those of American Express.
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