Lessons from a lifestyle coach

in Lifestyle by Helen MacDougall
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Work life balance, Small business

Finding the balance

It’s difficult to overcome the emotional barriers when it comes to getting advice on your business. You’ve invested so much of yourself – not to mention time and money – into making it succeed that the idea of handing over the reins might make you feel uncomfortable.


However, business and lifestyle coaches aren’t there to take over and it doesn’t mean you’re incapable of running solo. They’re there to steer, ensuring you don’t make leaps and bounds in the wrong direction. The decisions ultimately lie with you, but their opinions are supported by years of experience across a wide range of industries.


Aimee Reynolds is the Managing Director of Patricks, a successful men’s hair salon in Sydney. Aimee employed the services of a commercial mentor who helped her develop her brand and business in itsfirst two years of operation:


“Having a commercial mentor taught us how to be direct, confident and professional when it came to managing our employees. Five years later and we’ve expanded to a monthly advisory board that meets to discuss the future of the Patricks brand. It’s exciting knowing that we’ve got big business brains helping us steer our business towards great success.”


Emotional detachment

Small business owners sometimes find themselves relying on the advice of friends and family. It’s tempting to turn to those close to you, but it’s hard for them to see your business from a professional perspective.


Business and lifestyle coaches are emotionally detached but keep a vested commercial interest in your success. They can provide a fresh perspective that isn’t tainted by their history, experience or former ties with you. Their advice is unbiased, objective and purely commercial in nature.


What you could learn from a coach:


  • Develop a clear understanding of your strengths and weaknesses and those of your business partners to help define your roles.

  • Understand how to communicate effectively with partners and get the best out of your employees.

  • Learn how to separate your personal and professional life to avoid any negative impacts and achieve a positive work/life balance.

  • Become confident in your commercial ability to make good business decisions without relying on others around you.

  • Learn how to remove emotions from your business practices to put finances first and become commercially more successful.


Lifestyle vs. business coach

Whether you choose to see a business or a lifestyle coach depends entirely on the hurdle you’re trying to overcome. They have expertise in different professional and personal areas. If you’re struggling to make confident business decisions, then a business coach has the knowledge and experience to advise you on your next steps.


A lifestyle coach will help you make decisions about your life as a businessperson to help you achieve balance and wellbeing. If you find yourself at your desk at 2am every night, you’re at a high risk of burning out. They’ll provide you with steps to organise your routine and bring order to an unhealthy schedule, making sure you remain happy and positive.


Having a lifestyle or business coach assist in your company’s (and your own) future could help alleviate the pressures of small business. By having an experienced coach by your side, with a vested interest in the success of your business, you could see a whole new world of opportunities begin to open up.

Find this helpful? You might also like:

How to find a business mentor

This article represents the views of the author only and not those of American Express.

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With six years of Advertising behind her and a commendable portfolio in tow, Helen decided to follow her passion for writing and set up as a Freelance Writer in 2012. Her writing shop, Copyfox, offers copy for predominantly digital channels - optimised website copy, website content and articles, eMail marketing activity and social media content and management. As well as a writer, Helen is also a Digital Producer, with a strong technical knowledge of online strategy, digital design and build.

Poll Results

How many hours do you work on your business each week?

  • 20-30
  • 30-40
  • 40-50
  • 50-60

Poll Results

How many hours do you work on your business each week?

20-30: 18%
30-40: 18%
40-50: 23%
50-60: 41%