Growth in social media and global connectivity has developed hand in hand with the rise of mobile computing. Smartphone and tablet sales are increasing every year and new apps are being developed constantly to help businesses work smarter and connect more easily with potential clients and customers. Here are my top five productivity apps:
My Brand Manager
— A virtual assistant for the Ipad or Iphone. My Brand Manager (MBM) allows you to inspect, audit and send reports instantly from your mobile device to your desktop. The app includes voice recognition software, photo and video capability, and allows the creation of action plans. The app would be perfect for someone who has to conduct business outside the office like a territory manager, property manager or head of a franchising network. By easing the amount of time spent on reporting it frees up time for important face-to-face business development. Available on IOS.
– Create, edit and present Microsoft Word, Excel and PowerPoint documents, spreadsheets and presentation documents on the go. The file manager enables you to access, transfer, and manage files when you are away from your desktop, online or offline. You can also share documents to the cloud through Facebook, LinkedIn, Yammer, and Twitter. Perfect for any small business who are dealing with a lot of documents – book keepers, tax practitioners and accountants, insurance and insolvency practitioners, sole practitioners or small legal firms could all benefit. Available on IOS and Android.
– Call, video call or instant message other Skype contacts for free. You can also buy Skype credit and call overseas numbers at competitive rates which works if you are calling clients overseas or away on business calling home. Calling the UK or Australia costs 2.3 cents per minute, with no plan or landline needed. You can host video conferences, workshops and also share your screen, displaying work to clients and collaborators. As broadband connections get faster and more reliable, software like Skype will be invaluable to allow businesses to get face-time with remote clients and employees and finally put rest to Australia’s tyranny of distance. Available on IOS, Android and Blackberry.
– Apple designed presentation app built specifically for mobile devices. You can design your presentation using a selection of slide masters, animations, fonts, and style options to create 3D charts and graphs. Then deliver your presentation on an external display or projector to impress existing clients or potential customers. This app is perfect for businesses that need to make presentations or deliver workshops on a regular basis. Available on IOS.
– Are you a tech-boffin who wants to check the performance of your website whilst away from the office? Analytics is the premier app for Google analytics and brings all your important statistics and data together in a simple and efficient interface. Analytics is ideal for a small IT, content or eCommerce business who wants to monitor traffic metrics and user info whilst on the go – increase productivity by knowing your market and customers better. Available on IOS.
The most obvious way in which mobile computing allows you to increase productivity is the freedom to work from anywhere. Whether you are commuting to the office, or away on business trip you could be putting the finishing touches to an important document or presentation using one of these apps. If you are visiting clients or a off work site you can record conversations, take pictures, record video or even make visual evaluations using your tablet or smart phone — the potential of these apps are yours to realise.
This article represents the views of the author only and not those of American Express.
Ben Brocherie is a freelance journalist. He has over seven years experience writing and publishing content for the financial, legal, tax and accountancy industries in London. He has interviewed a number of high-profile industry figures on landmark cases and proposed UK and European legislation and initiatives, and continues to do so remotely. Since arriving back in Sydney he has written a number of business focused-articles for clients such as GE Capital, Rabobank, Amex and Servcorp.