Finding a location and space that’s right for your business is vital to its success. So how do you approach the seemingly herculean task of finding the perfect premises?
If you have clients visiting regularly, an office that’s hard to get to could be off-putting and bad for generating new business. And if you’re a creative company, a cramped space with views onto a concrete wall could prove fatal for inspiration. The key to finding the ideal office space for your company is a lot of careful thought and plenty of research.
A question of location
When it comes to choosing an area for your office, you need to analyse the nature of your business and take a number of factors into consideration:
• Proximity to transport is crucial for clients and staff in terms of convenience and safety. A difficult journey could lead to tired employees and irritated clients. If staff often have to work late, don’t choose a remote area that requires a lengthy walk in the dark.
• The reputation of an area could have an impact on gaining new client. A ‘bad’ area might affect how potential clients view your operation and could even push them into the arms of a rival in a better area.
• If you’re in sales and your team visits clients, choose a central location to avoid staff spending hours on the road, eating up time and money.
• Do you entertain clients? If so, don’t choose an area with no cafes, bars or restaurants.
• If your business requires visitors to come from afar and stay overnight, choose a spot with good hotels and not too far from an airport.
• Find out if there are any big construction projects planned for an area you have your eye on. You could find yourself looking out over a seascape one day and a recycling depot the next. And the noise and pollution will lower morale.
The right building
So you’ve found a location that complements your business. What next? Pick a well-managed, secure building. Ask current tenants about the standards of management, and if you need staff to work late, ask if there’s good security and after-hours access.
Find out if there will be disruptive refurbishment works in the future and how much you’ll have to pay towards management costs. Do you need parking? If so, are there spaces available and how much will it cost? Does it have air conditioning? Would you like to offer gym as a staff benefit? Ask all the right questions, and you won’t get any nasty surprises on moving day.
Watch this space
You need to make sure that the space within your new building is inspiring as opposed to stifling. Do your employees need lots of room to spread out their work? Or could they have a smaller space that’s cleverly designed? Make sure your new office is well-equipped with power points and has the storage capabilities you need.
If you’re bringing old furniture in, will it fit into the new space? Or will you need to budget for new desks and chairs. Make sure you choose an office big enough to allow you to expand in future. If you are buying your office, you could consider leasing part of your space out until you need it back.
Finding a perfect match for your business may take time and thought, but it’ll pay off enormously in the long run. Your ideal office will inspire you, your staff and your clients – and could seriously boost your business.
This article represents the views of the author only and not those of American Express.
Helen St John is the founder of Copyfox and has over 8 years of experience in advertising, with a focus on digital marketing strategy. Helen has worked with some of the world’s biggest brands across Europe and Asia, helping to craft and execute successful online strategies that deliver enhanced brand awareness, improved levels of engagement and higher returns from digital marketing investment.