Tag List :Branding

9 reasons your small business may need a rebrand and how to get started

in Marketing by Staff Writer

When your business ventures down a different path than you originally planned, it might be time to reposition yourself in the market...

The psychology of logo design – why fancy isn’t always effective

in Marketing by Nick Petrovic

Most of us would have little difficulty replicating the Mercedes-Benz logo, yet the company is considered one of the most prestigious in its class...

Referral traffic vs branding: What to expect from your social media efforts

in Marketing by Helen St John

When it comes to social media, it’s no longer a question of whether businesses should incorporate it into their marketing strategy. Are your sights set on raising brand awareness? Or is your aim to drive traffic to your website? Either way, determining your goal and knowing what to expect will give you the best possible chance for social media success...

Managing multiple locations in small business

in Managing by Nick Petrovic

While the expansion of a business to multiple locations is a sign of progress, there can be some challenges involved. To overcome these, small business owners need to maintain control while appreciating the uniqueness of each location...

Poll Results

How many hours do you work on your business each week?

  • 20-30
  • 30-40
  • 40-50
  • 50-60

Poll Results

How many hours do you work on your business each week?

20-30: 18%
30-40: 18%
40-50: 23%
50-60: 41%