by Kathleen Aoki
One thing is certain as we head into a new year: things will change. Change is especially inescapable when it comes to technology, and unless small businesses adapt their marketing strategies to fit these trends, there is a real risk of being left behind...
by Helen St John
When it comes to social media, it’s no longer a question of whether businesses should incorporate it into their marketing strategy. Are your sights set on raising brand awareness? Or is your aim to drive traffic to your website? Either way, determining your goal and knowing what to expect will give you the best possible chance for social media success...