by Neha Kale
If you're sceptical about the power of personal branding, it might be worth taking notes from Richard Branson. The Virgin CEO owes his multimillion-dollar empire to the way he's mastered his own brand, effectively spinning his own values into a narrative customers connect with and understand. It's also no coincidence that Steve Jobs was able to reverse Apple's fortune when he let his own brand story shine through. Presenting himself as a visionary leader allowed Jobs to transform his relationships with stakeholders and investors...