by Kathleen Aoki
In the early days of the internet, many businesses scrambled to create websites to showcase their offerings. Most of these early sites simply acted as printed brochures - a place to highlight the business name and basic offerings with plenty of colour and fanfare - and like brochures, were mostly static...
by Helen St John
When it comes to social media, it’s no longer a question of whether businesses should incorporate it into their marketing strategy. Are your sights set on raising brand awareness? Or is your aim to drive traffic to your website? Either way, determining your goal and knowing what to expect will give you the best possible chance for social media success...
by Justin Lim
A business website is far more than the online equivalent of a Yellow Pages ad. If executed correctly, it can be a major resource for generating revenue and attracting new clients...